27 May 2009
Gearing up for my book release
Things suddenly seem to be moving quickly for Like Mayflies in a Stream, my historical novel set in ancient Mesopotamia. I now have a pub date: Hadley Rille Books plans to release it between mid-September and mid-October. The artist is working on the cover.
It’s time for me to shift gears from the book itself to marketing it—getting cover blurbs, deciding where to send ARCs for reviews, and coming up with a marketing plan, part of which involves choosing promo items to give away.
Personally, I prefer promo items with a picture of the book’s cover. I don’t usually remember names of books or authors, but I do remember covers. If I receive a promo item with a cover shot and later lose it, I can still find the book by looking for its cover. But if the promo item had only the book’s name and author, I’m out of luck.
Unfortunately, many cool promo items don’t have space for a book cover photo. My personal favorite promo items to receive (now that I’ve collected a lifetime’s supply of pens, bookmarks, and refrigerator magnets) are pocket-sized notebooks, tee shirts, mugs, luggage tags, mini-sewing kits, calculators, and measuring tapes. I also pick up promo postcards if the cover art is beautiful.
What are your favorite promo items to receive?
What type of promo item(s) do you think I absolutely need to have? Probably should have? Absolutely should not bother with?
As you read this, I’m in New Orleans without access to a computer, so I’ll reply to your comments the first week of June.